At Seota, we are grateful to have a wide variety of digital marketing and design clients. We have clients that sell millions in electronic components (2 actually) and clients that own bakeries and day spas. One of the great lessons we have learned is that you can’t judge a clients digital IQ based on the size of their business. Some of our smaller clients could do very well working in our SEO division and some of our CMOs can run circles around us as it relates to branding and positioning but would have trouble spelling SEO.
With our diverse client set in mind, Seota has developed an online tool to test our new prospects SEO and Digital Marketing maturity. (from Beginner to Best in Class) This tool helps us better understand the client needs and our role in helping them increase revenue thru digital channels.
We are still working out some of the bugs but stay tuned for an open to the public version that you can use to score the maturity of digital marketing efforts.