Anyone will tell you how SEO can help you rank your blog, but they won’t tell you that your SEO strategies won’t be sustainable unless you have amazing blog posts.
Generating blog ideas isn’t easy, especially for beginners. Fortunately, knowing where to find ideas might make the process of writing a lot easier. When done correctly, being focused and specific can yield a better blog, more engagement, and higher conversions. Read on to learn more.
3 best sources to get your business blog topic ideas from
Competitors
Competitors have already been there, and done that. And they know what works and what doesn’t work. So, if you don’t have enough capital to experiment with your content, a thorough competitor analysis can help you find out what kind of content works the best for other businesses in your industry before successfully doing any kind of promotion.
To dissect your competitors’ strategy, all you have to do is check your competitors’ data for how many visitors their blog receives, the number of backlinks they have, and what their top ranking keywords are).
Trends
Market trends and data can be a goldmine of blog ideas, and they can help you attract a ton of conversation for your business. Blogs on current trends always pull viewers and result in constant web traffic. They can not only help you build a profitable blog, but also give you insights into what your audience is looking for.
That being said, you shouldn’t solely rely on trendy topics to build your content marketing strategy. Because if you ever decide to take a break from publishing blog posts, your website views will take a massive hit.
We recommend having a mix of trending and evergreen topics in their content mix. So, while the trendy topics draw in fresh traffic, the core ones allow you to retain them for longer.
Customers
Your customers are also genuinely interested in your product or service, and they are looking to you for an answer. So, if you keep writing blog posts that address their questions, you will soon have a loyal audience base for your blog.
For instance, every once in a while, SHLTR, a media house dedicated to architecture and décor, collects content ideas via story polls on their Instagram. They offer three to four content ideas for their audiences to choose from. Once they collect the data, they shape their future content according to the polls.
5 dos and don’ts of selecting a relevant blog topic for your business
Determine your blog’s purpose
Most businesses have no idea why they are blogging. They focus all their attention on the subject of their blog posts rather than determining a compelling objective for it.
By planning your blog’s direction upfront, you will be more inclined to stick with it when looking to draw customers and revenue and achieve your business goals.
It will also tell your audience what kind of content to expect from you. So, when they are looking for information, they will come straight to you.
Identify your target audience’s pain points.
To market to your audience, you must first know who they are and what they want. Most businesses already have a good idea of who their target market is – those people that buy their product or service.
The next step is to take that target market and consider why they buy from your business. That’s where identifying the pain points that exist for each specific group of customers helps! It allows you to create content that speaks more directly to the target audience and sells effortlessly.
Decide the type of posts you want to publish
A blog is a place where you can directly communicate with the readers and publish content related to your business or website. The most common types of blog posts are:
- Listicles
- Infographics
- How-to guides
- Original research
- Checklists
- Interviews
- News
- Think pieces
- Personal stories
- Guest blogging
Of these, infographics, original research, and interviews have the highest chance of getting backlinks – great for search engine optimization. Alternatively, listicles and how-to guides garner the most traffic as they are easy to read. Whereas think pieces and personal stories help you create a connection with your audience.
Don’t forget to establish your niche.
The biggest mistake you can make is not setting a niche. As a business, you should try not to go for generic topics. They are a dime a dozen and an audience for such a topic is either already huge or exposed to too much similar information.
Besides, an already popular niche won’t bring in a steady stream of organic traffic to your website. Instead, look for topics that will have unique targeting opportunities, such as people who have the potential and capacity to pay for your products and services, so you don’t have to spray and pray to make revenue.
Write about common terminologies, jargon, industry trends
Every business has a group of customers who don’t know what they are looking for but if you educate them, they are interested in knowing more.
Let’s take cryptocurrency for example. More than a few investors are clueless about blockchain technology or even what crypto mining is. But they are eager to give crypto investment platforms their money.
In that case, if trading services take time to write on the basic and advanced terminologies to educate their customers, they will not only build trust within the community but also establish their expertise on the topic.
Ranking your business blog
The foundation of any successful website is a stable and effective blog. For that to happen, your business blog needs to be a voice of authority; you need to rank for as many keywords as possible, and you ought to do thorough research on your niche. And all that planning can be quite time-consuming. But Seota Digital Marketing can help!
As a National and Local Excellence Awards-winning agency, we can help you get more traffic, backlinks, and social shares to improve your revenue. Speak to our team to discuss your needs.
