Digital Marketing Assessment

We have a clear vision and strategy to support growth of our online channels?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

Do we have a plan to integrate digital marketing into core marketing operations?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We have clear online marketing goals aligned with business goals and objectives?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We know the markets we are prioritizing & targeting online?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We have clearly defined customer and online audience segments?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We have summarised online audience profile and insights and applied them in planning?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We have good understanding of our online customer behaviour (customer journeys) including sites referring traffic?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

Marketplace analysed to understand the types of online sites and influencers that affect awareness and purchase?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

You have benchmarked your marketing against your competitors?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

Our value proposition for our online services and presences is clearly defined and communicated?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We have an effective strategy to drive online customer acquisition?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

We have defined and implemented a content marketing strategy to fuel SEO and Social media marketing

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

Effective conversion strategy and experience?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class

Effective ongoing customer engagement strategy?

Not addressed this

Select

• What are you talking about?
• Never heard of it
• Saw it on Google once

New to us

We're poor at this

Select

• Thought of it
• hope to do it
• don't do it

On the radar

About average

Select

• Not mastered it but working it
• Adhock execution
• A little planing but strategy is weak

Working on it

Good, can improve

Select

• We have a plan
• We follow our plan
• We could get better

We're Good

Think we're best

Select

• Strategy driven
• Superior tactics
• Competitors try to copy us

Best in Class