Digital strategy to increase online contribution
We have a clear vision and strategy to support growth of our online channels?
Digital Transformation Road Map
Do we have a plan to integrate digital marketing into core marketing operations?
We have clear online marketing goals aligned with business goals and objectives?
We know the markets we are prioritizing & targeting online?
We have clearly defined customer and online audience segments?
We have summarised online audience profile and insights and applied them in planning?
We have good understanding of our online customer behaviour (customer journeys) including sites referring traffic?
Partner and influencers
Marketplace analysed to understand the types of online sites and influencers that affect awareness and purchase?
You have benchmarked your marketing against your competitors?
Online brand value proposition
Our value proposition for our online services and presences is clearly defined and communicated?
We have an effective strategy to drive online customer acquisition?
Content marketing strategy
We have defined and implemented a content marketing strategy to fuel SEO and Social media marketing
Effective conversion strategy and experience?
Effective ongoing customer engagement strategy?