Digital Marketing Assessment

Digital strategy to increase online contribution

We have a clear vision and strategy to support growth of our online channels?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Digital Transformation Road Map

Do we have a plan to integrate digital marketing into core marketing operations?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Defined goals

We have clear online marketing goals aligned with business goals and objectives?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Target markets

We know the markets we are prioritizing & targeting online?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Customer Segments

We have clearly defined customer and online audience segments?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Customer insights

We have summarised online audience profile and insights and applied them in planning?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Customer behavior

We have good understanding of our online customer behaviour (customer journeys) including sites referring traffic?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Partner and influencers

Marketplace analysed to understand the types of online sites and influencers that affect awareness and purchase?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Competitor benchmarking

You have benchmarked your marketing against your competitors?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Online brand value proposition

Our value proposition for our online services and presences is clearly defined and communicated?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Reach growth

We have an effective strategy to drive online customer acquisition?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Content marketing strategy

We have defined and implemented a content marketing strategy to fuel SEO and Social media marketing

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Conversion

Effective conversion strategy and experience?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Engagement

Effective ongoing customer engagement strategy?

Not addressed this

  • What are you talking about?
  • Never heard of it
  • Saw it on Google once
New to us

We're poor at this

  • Thought of it
  • hope to do it
  • don't do it
On the radar

About average

  • Not mastered it but working it
  • Adhock execution
  • A little planing but strategy is weak
Working on it

Good, can improve

  • We have a plan
  • We follow our plan
  • We could get better
We're Good

Think we're best

  • Strategy driven
  • Superior tactics
  • Competitors try to copy us
Best in Class
Digital Marketing Assessment
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