The single location version of our JSON LD tool.
This free WordPress plugin will make it easy for you to inject all important microdata schema about your location(s) into your website for Google to take into their system as structured data.
Our plugin is based on the popular linked data format JSON-LD. Our plugin allows webmasters to define the context of the data thru a WordPress interface instead of hard coding microdata into your theme or templates. . We based our plugin on Schema.org definitions to follow a standardized mark-up which is supported by major search engines including Google.
Remember to test your data using the Google Test Tool here:
Why use microdata and schema.org standards?
To over simplify things to make a point, Google vacuums up two types of data, structured and unstructured data.
Unstructured data is the blog of text from your website. Google then uses a number of complex functions and algorithms to slice and dice that data so they can use it in the Search Engine Result Pages (SERPS).
Structure data, is just that. Think of it like Excel with a header row. If the header row is labeled business name the data in the next row and the same column should be the name of the business.
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Structured data tells Google exactly what is in each column and row based on a preset standard based on Schema.org.
For local businesses, using Microdata or structured data to tell Google all the key data points about the business location allows Google to NOT GUESS. You can set the lat / long, the logo image, hours of operation, price range, phone number and a lot more.
This free plugin will let you setup Microdata schema on your website just by filling out the form in the JSON-LD settings.