Enterprise WordPress Design & Migration for RFgen

RFgen, a mobile barcoding leader and enterprise client who offered some specific challenges, entrusted Seota with reimagining their colossal 1,500-page website from enterprise CMS to dynamic WordPress. Challenges abounded—integrate Swiftype Search API, craft 25+ bespoke content templates, implement Pardot forms, and manage complex team, solutions, and product sections.

Undeterred, we unleashed our creativity, designing a bespoke website in Photoshop and skillfully coding it into WordPress. Tackling challenges beyond the norm, we showcased our prowess in catering to engineering firms and companies led by engineers. The Seota WordPress team has expertise in working with engineering firms and understands how to address the unique challenges and business opportunities associated with them.

The Challenge: RFgen, a leader in mobile barcoding technology, entrusted Seota with the colossal task of transforming their 1,500-page enterprise website into an intuitive, dynamic WordPress platform. This undertaking was not just about a platform shift; it involved integrating the Swiftype Search API, crafting over 25 unique content templates, implementing Pardot forms, and intricately managing detailed sections dedicated to the team, solutions, and products.

Our Innovative Approach:

Embarking on this journey, Seota Digital Marketing embraced the challenge with a fusion of creativity and technical expertise. The project kicked off with a meticulous design phase, where each element was carefully considered to align with RFgen’s innovative ethos. This design was skillfully brought to life in WordPress, ensuring every page resonated with RFgen’s spirit of innovation.

The project’s scope extended far beyond a simple content transfer. We orchestrated a massive migration of over 1,500 content pages, diligently organizing them into a comprehensive knowledge center. This center became a repository for diverse informational resources, including White Papers, Case Studies, Technical Guides, and videos, thereby providing RFgen’s customers with easy access to a wealth of valuable content.

Understanding the pivotal role of CRM and marketing automation in today’s business landscape, our team seamlessly integrated the website with Salesforce and Pardot. This strategic move streamlined RFgen’s customer relationship management and significantly enhanced its marketing capabilities.

The implementation of the Swiftype Search API was a key feature, equipping the website with powerful and intuitive search functionality. This allowed users to navigate through the extensive content effortlessly, enhancing the overall user experience.

Our commitment to addressing RFgen’s unique needs was evident in our creation of over 25 custom content templates. Each template was designed to ensure that every section of their expansive website was uniquely represented and easy to navigate, catering to the diverse content needs of RFgen.

The Seota Edge:

Our expertise in working with engineering firms and companies led by engineers was a critical factor in the project’s success. We understood the unique challenges and business opportunities associated with such firms, allowing us to deliver a solution that was technically sound and strategically aligned with RFgen’s business goals.

Outcome:

This project with RFgen is a testament to Seota Digital Marketing’s ability to handle complex digital transformations. We not only delivered a website that meets the high standards of an enterprise client but also created a platform that enhances their market presence, streamlines their operations, and elevates their brand in the digital realm.

Explore the Transformation:

Witness the remarkable change we brought to RFgen’s digital presence and discover how we can do the same for your business.