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  • November 15th, 2020

What are SEO Key Performance Indicators?

Here are the Key Performance Indicators (KPI) to Measure For SEO

Peter Drucker is famous for Saying, “What gets measured, gets managed” and what gets managed gets improved. Here are four simple things for you to measure, manage, and improve when it comes to your seo.

Search engine optimization (SEO) dominates the digital marketing world. The advancement of technology has led to the emergence of the online space, which allows you to potentially reach thousands of additional consumers. In order to thrive in the business landscape today, having a solid digital presence is required to increase brand awareness and attract more customers.

Having a well-designed and optimized website, high-quality content, and backlinking are all integral to any SEO strategy. Your SEO success will be determined by how effective these components are.

Every company is unique and has different objectives and not all strategies will yield the same results. Measuring your campaigns’ performance and results is crucial to ensure that you are getting satisfactory returns on your investments.

Below, you will find four important key performance indicators (KPIs) to measure when gauging your SEO campaigns’ success. These KPIs can help you understand what parts of your strategy are working effectively and what parts may need to be refined.

Conversion Rate

Tracking your conversion rates is essential to know whether your SEO efforts are translating into leads or sales. It will be extremely helpful to review your conversions from the prior three months to get the average to use as a benchmark. Higher conversion rates are a good sign that you are attracting the right kind of traffic. It does not speak to the volume of traffic, but to the quality of traffic. If you are spending money to attract website visitors, we want as many of them as possible to be potential customers.

When measuring your conversions, you can also check to see if conversion rates vary based on a user’s device. Does your website convert better on mobile devices or desktops? Knowing this can give you insight into whether your site design is working right on different devices, but it can also give you insight into your user behavior. If you find that your conversions are not up to par, you should re-evaluate your website. Make sure it is easy to navigate, has valuable content, clear calls to action (CTAs), and overall good design.

Real-Life Example of knowing your SEO analytics: One of our luxury brand clients converts really well on desktop during the week and really well on mobile on the weekends. This did not help us improve their SEO but it did help us understand their users and better target our advertising based on the day of the week.

Keyword Rankings

Many dismiss keyword rankings, mistakenly believing that they are a less important metric to consider. However, looking at keyword rankings can give you valuable insight into how you can improve your SEO strategy. Assessing the performance of your main keywords and their ranking on search engine results pages (SERPs) can help you identify opportunities to boost organic traffic and detect drops in site traffic. Similarly, you can detect inconsistencies if you find that your keyword rankings do not align with your click-through rates (CTRs), which can point to content issues like your title tag and meta description.

By monitoring this KPI, you can also get an idea of how your competitors are performing. Keyword rankings will not only tell you the ranks of other companies using the same target phrases or keywords, but you may also be able to check whether any of your competitors use keyword phrases that you are missing. This Gap Analysis is one of the main ways we get new traffic for an SEO mature website.

Organic Traffic

A successful SEO strategy drives organic traffic, which makes it a highly profitable practice when done correctly. As such, measuring your site’s organic traffic is one of the best ways to determine whether your SEO strategy is working. Tools like Google Analytics can help you track this KPI by summarizing the number of clicks, impressions, and sessions for your site.

Growing organic traffic is one of the top goals of any SEO strategy since this essentially allows you to reach more users without paying for advertising. Should you find that your site’s organic traffic is not growing at the rate you desire or perhaps even declining, there are several ways to improve upon it. The first thing you can look at is your content, which continues to be a top contributor in driving organic traffic. Good content draws users to your site and keeps them returning to it.

Page Load Time

Page load speed is an extremely important determinant of customer behavior. Users want sites to load fast in order to stay engaged and interested. Many studies have shown that a page load time of more than three seconds can cause a business to lose 53% of mobile users, which translates to several missed sales on your part. No matter how well-designed your website is or how attractive your products and services look, users may not be inclined to purchase from you if your site does not load quickly enough to keep their attention.

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Because your site’s page load time can affect your search rankings, organic traffic, and conversions, it is a crucial KPI to track. Though you may have optimized your site to load quickly in the past, you must still monitor it regularly to see if the same results hold. Adding new elements to your site without optimizing them can significantly slow down page loading speed, and other SEO metrics may also be negatively affected by this change.

All in all, the bottom line is that SEO success requires an ongoing strategy. It is not possible to rely on results from one point in time and rest on that. You must always monitor and measure your performance to see if you are improving and if your strategy continues to be effective. As more competitors enter the picture, you may also have to become more creative and even more strategic with your SEO practices. In any scenario, the best method to determine what exact steps you should take will be to track your KPIs to see which are doing well and which may be lagging.

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