SEO Capabilities Assessment

How well do you manage SEO through target keyword list and reviewing performance?

1. Getting Started

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• No proactive use
• No dedicated resource
• No tracking performance

Beggining

2. Managed

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• Specified target keywords
• Basic SEO reports for tracking
• Some SEO resources
• Lose objectives set

Moving in Right Direction

3. Defined

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• Gap analysis
• KPI's defined
• Google Tag Manager in use

Best Practices 101

4. Quantified

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• Integrated responsibilities across teams
• SEO activities prioritized
• Daily review of analytics

Advanced SEO

5. Optimized

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• Continuous review and optimization
• Capabilities to respond to opportunities
• Capabilities to respond to problems

Best in Class

How well are the search engines able to crawl and index your website content?

1. Inital

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• Not audited
• Duplicate content likely

Not Proactive

2. Managed

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• Using Google Search Console (webmaster tools) to monitor
• Sitemap defined
• robot.txt defined

Beginning to SEO

3. Defined

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• All items indexed are reviewed
• Mobile indexing prioritized
• Geo targeted content
• Micro Data used

Best Practices

4. Quantified

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• Reporting on key pages
• Site links are intentional and monitored
• Canonical URLs managed to present best version of content

Proactive SEO Management

5. Optimized

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• Steps 1-4 mastered
• Monitor and react to Google indexing changes
• Plan to get off site content indexed

Best of Class

Your website designers and content creators use SEO as a fundamental driving force while working.

1. Initial

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• Not Proactive
• No knowledge of on page ranking factors

Beginner

2. Managed

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• Proactively targeting phrases through page titles, headings and copy
• Using tools to determine best keywords

Improving

3. Defined

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• Page tiles, headings, images and copy built around SEO objectives
• Use tools like ahref to find competitors keywords and phrases

Best Practices

4. Measured & Improved

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• Structured testing
• Analytical analysis of keyword changes
• Analysis of conversions

Top 20%

5. Optimized

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• Planning content around personas
• Optimizing content around user intent
• Measure both the above

Best in Class