SEO Capabilities Assessment

Targeting and Auditing

How well do you manage SEO through target keyword list and reviewing performance?

1. Getting Started

  • No proactive use
  • No dedicated resource
  • No tracking performance
Beggining

2. Managed

  • Specified target keywords
  • Basic SEO reports for tracking
  • Some SEO resources
  • Lose objectives set
Moving in Right Direction

3. Defined

  • Gap analysis
  • KPI's defined
  • Google Tag Manager in use
Best Practices 101

4. Quantified

  • Integrated responsibilities across teams
  • SEO activities prioritized
  • Daily review of analytics
Advanced SEO

5. Optimized

  • Continuous review and optimization
  • Capabilities to respond to opportunities
  • Capabilities to respond to problems
Best in Class
Indexing and Crawling

How well are the search engines able to crawl and index your website content?

1. Inital

  • Not audited
  • Duplicate content likely
Not Proactive

2. Managed

  • Using Google Search Console (webmaster tools) to monitor
  • Sitemap defined
  • robot.txt defined
Beginning to SEO

3. Defined

  • All items indexed are reviewed
  • Mobile indexing prioritized
  • Geo targeted content
  • Micro Data used
Best Practices

4. Quantified

  • Reporting on key pages
  • Site links are intentional and monitored
  • Canonical URLs managed to present best version of content
Proactive SEO Management

5. Optimized

  • Steps 1-4 mastered
  • Monitor and react to Google indexing changes
  • Plan to get off site content indexed
Best of Class
On Page Optimization

Your website designers and content creators use SEO as a fundamental driving force while working.

1. Initial

  • Not Proactive
  • No knowledge of on page ranking factors
Beginner

2. Managed

  • Proactively targeting phrases through page titles, headings and copy
  • Using tools to determine best keywords
Improving

3. Defined

  • Page tiles, headings, images and copy built around SEO objectives
  • Use tools like ahref to find competitors keywords and phrases
Best Practices

4. Measured & Improved

  • Structured testing
  • Analytical analysis of keyword changes
  • Analysis of conversions
Top 20%

5. Optimized

  • Planning content around personas
  • Optimizing content around user intent
  • Measure both the above
Best in Class
SEO Capabilities Assessment
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