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Multi Location SEO and Web Design : Driver’s Edge
Driver’s Edge is a growing business with 17 locations in Dallas metro and Austin Texas and more locations opening soon.
The Driver’s Edge team needed a website to help fuel car count and growth.
The Dallas area client had very specific elements that they needed in design and functionality. Most of all the site needed to be user friendly and allow customers to find the nearest location without jumping thru hoops.
Seota Digital Marketing developed a 100% custom website that uses the end-users location to pinpoint the nearest Driver’s Edge location. The auto repair website design then shows contact information for closest location in the header as the user navigates the site. The user can change their location at any time by clicking a highly visible locations button.
The site is built to drive conversions and we have tweaked the user experience, the search engine optimization and the digital marketing plan to do just that. The site has an industry leading conversion ratio with key pages converting north of 10%. (typical conversion are 1-3%)
We wrote a custom interface to insert appointments into ShopBoss, their POS system. (more about ShopBoss API)
Search Engine Traffic from unique users UP 71%.
Conversions, tracked as online appointments scheduled is UP 362%.
This website leverages the users GEO location via Google API to display the nearest Driver’s Edge Location in the header if the user allow access to their geo location. Once we have the users location we show the the nearest stores phone number and address on every page for easy access.
Easy access to appointments, click to call phone number and customer service.
Custom built tools for improving location SEO.
Search Engine Traffic from unique users UP 71%. Conversions, tracked as online appointments scheduled is UP 362%.
