Driving Conversions for Driver’s Edge
- Review Fire
Auto Repair Website Design
Multi Location SEO and Web Design : Driver’s Edge
Driver’s Edge is a growing business with 17 locations in Dallas metro and Austin Texas and more locations opening soon.
The Driver’s Edge team needed a website to help fuel car count and growth.
The Dallas area client had very specific elements that they needed in design and functionality. Most of all the site needed to be user friendly and allow customers to find the nearest location without jumping thru hoops.
Seota Digital Marketing developed a 100% custom website that uses the end-users location to pinpoint the nearest Driver’s Edge location. The website then shows contact information for closest location in the header as the user navigates the site. The user can change their location at any time by clicking a highly visible locations button.
The site is built to drive conversions and we have tweaked the user experience, the search engine optimization and the digital marketing plan to do just that. The site has an industry leading conversion ratio with key pages converting north of 10%. (typical conversion are 1-3%)
We wrote a custom interface to insert appointments into ShopBoss, their POS system.
Search Engine Traffic from unique users UP 71%.
Conversions, tracked as online appointments scheduled UP 362%.
Feature Points for this Project
This site leverages the users GEO location to display the nearest Driver’s Edge Location in Header
Easy access to appointments, click to call phone number and customer service.
Custom built tools for improving location SEO.