Commercial HVAC Website
WordPress Website Built for SEO Optimization and Conversion in the HVAC Space
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Project Summary
Lange Mechanical is a company with a rich history and a reputation for quality and service. Their website was in desperate need of a modern, SEO-focused approach as a result of increased competition and evolving technology solutions. The Lange Mechanical website was simply not being leveraged to compete effectively in the modern digital era.
Project Details
Houston, Texas
WordPress Website and SEO
Inbound Marketing Engine for a Growing HVAC Company
Inbound Marketing Focus
The main goal of this project was a comprehensive redesign of the Lange Mechanical website, focusing on integrating a new brand identity with a modern aesthetic and strategic Calls to Action aimed at generating leads. Given the competitiveness of the commercial HVAC sector, our emphasis was on creating high-value content to enhance Google rankings and establish a distinct digital presence, essential for maximizing inbound marketing effectiveness.
Client Background:
Lange Mechanical has a long-standing history in the commercial HVAC industry, known for its expertise in providing high-quality mechanical services. Established several decades ago, the company has built a reputation for reliability and excellence in HVAC solutions. With a commitment to innovation and customer satisfaction, Lange Mechanical has grown significantly, adapting to the evolving needs of the industry while maintaining its core values of professionalism and integrity.
Design Highlights:
Lange Mechanicals’ new website was designed specifically with SEO and inbound marketing in mind. The website had to do one thing, drive leads. The design is optimized for user experience and conversion. A complete SEO audit was completed before the website was developed so the website design and development team had a full understanding of what keywords, keyword phrases, and entity attributes needed to be included. The website had to quickly highlight primary services and demonstrate the long history and commitment to quality that Lange has. Specific attention was given to the markets served and power pages were created to help the SEO and inbound marketing efforts.
Full detail
- Houston, Texas
- WordPress Website and SEO
Inbound Marketing Engine for a Growing HVAC Company
Inbound Marketing Focus
The main goal of this project was a comprehensive redesign of the Lange Mechanical website, focusing on integrating a new brand identity with a modern aesthetic and strategic Calls to Action aimed at generating leads. Given the competitiveness of the commercial HVAC sector, our emphasis was on creating high-value content to enhance Google rankings and establish a distinct digital presence, essential for maximizing inbound marketing effectiveness.
Client Background:
Lange Mechanical has a long-standing history in the commercial HVAC industry, known for its expertise in providing high-quality mechanical services. Established several decades ago, the company has built a reputation for reliability and excellence in HVAC solutions. With a commitment to innovation and customer satisfaction, Lange Mechanical has grown significantly, adapting to the evolving needs of the industry while maintaining its core values of professionalism and integrity.
Design Highlights:
Lange Mechanicals’ new website was designed specifically with SEO and inbound marketing in mind. The website had to do one thing, drive leads. The design is optimized for user experience and conversion. A complete SEO audit was completed before the website was developed so the website design and development team had a full understanding of what keywords, keyword phrases, and entity attributes needed to be included. The website had to quickly highlight primary services and demonstrate the long history and commitment to quality that Lange has. Specific attention was given to the markets served and power pages were created to help the SEO and inbound marketing efforts.
