Driving Customers to Multi-Location Businesses with SEO and Digital Marketing
Driving traffic and customers to multi-location businesses with SEO and Digital Marketing.
Pertinent information for Restaurants, Regional Brands, National Brands and Business with multiple locations.
If you own a multi-location business or if you are part of a multi-location franchise the chances are high that your business location(s) is not dominating the search results for your niche. We see it all the time. A business with 10-200 locations being dominated by a similar size competitor that has their digital marketing together or you are being beat by a little mom-and-pop shop that hired the right local expert.
Reasons why your franchises and / or multi-location businesses don’t do well in local search.
- Corporate Marketing
- Branding is the primary mission. Your home office is concerned about brand marketing. They have hired a marketing team that is promoting the brand and worried about brand consistency. While this is great, and a part of the overall challenge it is not going to help you capture traffic from digital channels.
- Local SEO is a specialized skill. Your corporate marketing team is really good at what they are good at but they don’t understand local digital marketing. Few people do. It is not taught in college, it is always changing and they may have a bad experience with a “SEO” firm that didn’t know what they were doing.
- Local Competition
- The local single location competitor is more likely to not have the branding and marketing support you have, but this just makes them nimbler. They scrapped together enough money to hire an agency like Seota that is really good at driving market share with digital.
- They are not constrained by branding and style guides. The local competitor is letting Seota use online guerrilla marketing tactics that your home office won’t approve.
- Other national and regional chains
- Some regional and national changes have figured it out. They hired and Agency like Seota to come in and build a plan to attack the local markets and treat each stores as a single locations.
- A chain of stores with a single location mindset has more tools and more budget to attack local. They have assets that smaller competition does not. With a proper budget we can have a regional chain driving HUGE year-over-year sales increases on a per store basis.
- When you combine the Branding and Corporate Marketing being done by the home office with the multi-location local digital expertise of Seota you now have all the pieces to dominate local search for phrases that drive customers.
Seota has built our own set of tools to interact with “Google My Business” from Google Post to reports. Our tools give your local stores a distinct advantage.
If we don’t increase your local traffic to your individual stores by 10% in in 90 days and 20% in 120 days then we will work for free until we do. Again, We Will Work for Free if we don’t meet our promise.
Pro Tip: We have never had to work for free. Our multi-location clients typically see a revenue increase in 30-45 days that result from an underlying traffic increase to their website. We have one client with same store sales up 30% year-over-year. This is life changing revenue for the business that was struggling prior to hiring Seota.
Types of Business We Help.
Hint, our strategies, tactics, methods and processes work for any business that has multiple locations with a service or product that is searched for.
- Restaurants, one of our favorite niches. If you have a chain of restaurants that offer something different or special of if you offer catering or private dining we can really help you drive more sales.
- Bakeries and Dessert Shops. We know what your clients are looking for and how to leverage your brand down to the local level. From cakes to cupcakes we can increase the amount of people asking you to bake them something special.
- Auto Repair. We have huge success driving more traffic for auto repair. This is a tough business right now because of the amount of new cars being sold. New cars translates to less auto repairs and more people taking their car to the dealership for service. We can increase your foot traffic. Guaranteed.
- Eye Wear. Glasses and contacts are very highly searched and dominated by a few players or local stores. If you have a chain of eye-wear stores we can help.
- Medical. We have done work with one of the largest facility owners in the country. We built the methodology that their internal team uses to dominate local search in 20+ states.
- Home services like roofing, plumbing, water treatment, HVAC and many more.
- We have also helped one of the largest sign making franchises.
If you are ready to drive more revenue to your local stores then we are here to help. Call us today. 972-737-2830
We have not had a child care facility as a client yet, but we are looking for a test case. Our methods and strategy could help you dominate and help your owners make more money and be happier.
You Have An Advantage
Chain stores and multi location businesses have an advantage in search, The work your branding and PR teams are doing is part of that advantage. Let us show you how to leverage that expertise down to the location level. You will see more revenue, and if you sell franchises you will have much happier owners.
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