Top 10 Powerful MSP Marketing Tools
Here are the 10 most popular MSP marketing tools to help with your MSP startup and ongoing marketing efforts:
Website Analytics to Measure Progress
We assume you already have a website if you are on this lesson. So, as a next step, you need to measure your website’s progress. As Peter Drucker, the management guru, said, “What gets measured, gets improved” Your MSP needs to track website performance so that you can see what channels are working and what channels and tactics need to be improved or possibly ceased.
The most used Analytics tool is Google Analytics; it is free, easy to install, and easy to use.
Google Analytics 4 is the latest version, be sure to use this one, as the previous versions are being sunset in 2023. Google Analytics 4 offers insights into who’s visiting your site, which pages they’re viewing, how long they stayed on a page, and more. It also helps you track the effectiveness of other marketing tactics like email campaigns, social media, and paid ads.
Seota installs Google Analytics on every client website (if the website does not have it already).