Choosing the right digital marketing tools for your campaigns can make all the difference in the success and ROI of your campaigns. But when it comes to digital marketing, one size does not fit all. What works for a small business might not work for a large corporation. That’s why it is so important to pick and choose your marketing tools.
Check out our list of the top-performing digital marketing tools that can help you efficiently manage your online campaigns.
SEO tools for your marketing campaigns
Ahrefs is a comprehensive suite of tools covering all aspects of organic and paid search. The centerpiece of the product is the Keywords Explorer, which provides hundreds of metrics for up to 1 million keywords and can be conveniently used on any device.
The SEO tool crawls the web 24/7 and stores every single link its spider finds. This means you have millions upon millions of data points to analyze your website, your competitors, and find out who links to your competitor’s websites.
Ahrefs is one of those marketing tools that you didn’t know you needed. But once you have tried it, you will wonder how you did without it.
SEMrush has been around for a while and it continues to show its value. An all-in-one software suite for digital marketing, SEMrush is the best SEO tool you can use for your campaign as it provides you with a complete view of your marketing activity.
The tool allows you to perform keyword research, competitor research, SEO audits, as well as get social media insights to guide your SEO campaigns forward and improve their efficiency.
Moz Pro is a
keyword research and link analysis tool created by search engine marketing pros. It provides you with several tools for your SEO campaign, including link building, keyword research, site crawler, and access to improving Google search engine ranking.
Needless to say, it is a subscription-based platform. All you have to do is install its Chrome extension to analyze your website and optimize it using advanced SEO analytics.
KeySearch is a low-cost and simple-to-use SEO tool that provides organic search rankings data and keyword tracking. The unique thing about KeySearch is that it helps you find low competition keywords for your business instead of prioritizing high competition keywords.
By getting hold of these low competition keywords, you can increase the number of visitors to your business’ website without wasting your marketing spends on keywords that are hard to reach.
This makes it KeySearch a perfect tool for small businesses struggling to compete with the big players in their respective industries.
Social media tools for your marketing campaigns
Buffer is an amazing social media scheduling and marketing automation tool that has helped countless businesses cut down the time spent on updating their social media profiles.
With Buffer, you can manage your social media accounts across multiple platforms – Facebook, Twitter, Instagram and more. You can analyze your post’s performance and help you garner more traffic for your social media channels.
SocialPilot is an all-inclusive social media management tool that lets you easily manage all of your social profiles at once. It helps you easily schedule, publish and engage with your content on major social networks.
With SocialPilot, you can optimize all aspects of your social media campaign, including getting more likes, retweets and other forms of engagement. It also allows you to publish directly to LinkedIn, Twitter profiles along with the option to upload RSS feeds.
Audiense is a social media analytics and listening platform designed primarily for Twitter. It helps you improve your content strategy by paying attention to your audience’s needs.
The tool also provides you with detailed reach and engagement metrics about any topic or hashtag, not only in real-time but also over time. With Audiense, you can easily monitor your brand or analyze customer sentiment and find influencers in the industry of your choice.
Hootsuite allows you to track the performance of all your social media content. You can see how relevant content performs as well as hyper-target specific audiences based on keywords and interests. Hootsuite also helps businesses measure ROI, conversions, and lets you drill deeper into public conversations about your brand or specific subject matter.
With a set of features that give you the ability to schedule posts, track metrics, generate reports, and create custom communication dashboards, Hootsuite is quite useful for small businesses trying to stay on top of their company’s social media presence.
Email marketing tools for your campaigns
Moosend is a web-based email platform and a comprehensive marketing automation tool that you can use to create, send, and track emails easily.
It enables you to create powerful drip marketing campaigns that send out pre-scheduled emails every day or on specific dates, leaving customers no way to miss an exciting marketing offer from you.
Being a small business, Moosend aims to help other small businesses and solo entrepreneurs run their marketing campaigns not only efficiently but also cost-effectively.
SendGrid is one of the easiest email delivery web platforms that combines flexibility, credibility and control to fit your size, growth and business needs. A cloud-based email automation tool, SendGrid lets you send out bulk emails to a large database while allowing you to track them in just a few clicks.
MailChimp is a big player in the email marketing automation world as it promises to help you send newsletters, manage e-commerce, podcasting, and even social media from a single dashboard.
If you have never run an email campaign before, MailChimp offers you a plethora of tools to get you started, including .csv file imports and seamless A/B testing of your emails.
MailChimp offers you a lifetime free account for up to 2,000 subscribers, which is plenty for most individuals and businesses. And the best part is that you can easily integrate MailChimp with multiple social networks, so you can reach out to your customers from anywhere.