an eye for web design
  • July 27th, 2022

13 Ways Great Web Design Will Add Value to Your Business (and Your Bank Account)

13 Ways Great Web Design Will Add Value to Your Business

Are you debating whether you should get a professional to redesign your website? Your website can have a huge impact on your business in a variety of ways. A website can encourage people to trust your business, or cause them to turn away. It can make you look great compared to your competitors, or it can make you look inferior to them. It’s all about how your website is designed. With that in mind, here are 13 ways excellent web design will help your business grow and thrive!

1. New customers will be able to find you easily

There are over a billion websites on the internet, so it takes effort to ensure that people can find yours! If your website isn’t up to par, your competitors will outrank you and you’ll lose valuable opportunities. Well-designed websites are SEO-optimized, making it easy for your target audience to find you from a simple Google search. Once they’ve found your website, you have an opportunity to convert them into a paying customer.

2. It’ll create a better first impression

New customers will judge your business in seconds, whether they’re walking through your door or arriving at your website. You don’t want your business to appear outdated or unappealing. Well-designed websites are carefully built to create a good first impression. They are visually appealing, easy to use, informative, and credible.

3. Information will be readily available to anyone looking for it

With an easy-to-navigate, well-designed website, visitors to your site can quickly find the information they’re looking for. If they want to know about the services you provide, your location, or your hours, they’ll be able to find what they’re looking for in moments.

4. It’ll be easy to keep everyone up to date

Keep your customers in the loop with any changes that have occurred and inform them of upcoming events on your website! Websites are a great tool for communicating, but only if the information is accurate and up to date. We will ensure that your website is quick and easy to update anytime, unlike amateur websites, which can be a hassle to update.

5. Your website will be easily accessible on any device

Older and poorly-designed websites don’t always function smoothly on a variety of devices. For example, they might work great on a desktop computer, but not on a phone. These days, it’s imperative to have a website that seamlessly works on all devices. This includes computers, tablets, and smartphones.

6. You’ll learn more about your audience

A well-designed website enables you to collect a wealth of data about the visitors to your site. These analytics will tell you how customers are arriving at your site, how long they spend there, which pages are viewed the most, and more. You can use this information to make your website more effective. You can also use this valuable data to serve your customers better and improve your business as a whole!

7. You’ll get an edge over your competitors

To keep up with the competition, you need a website that performs well and looks great. It only takes a moment for a potential customer to leave your site and go to a competitor’s. Your professionally-designed website will be lightning-fast, giving visitors what they’re looking for so that they don’t go searching for it elsewhere.

8. You’ll rise higher in search rankings

If you already have a website, it’s possible that you rank highly for certain searches – for example, your business’s name. But with great web design and regularly-updated content, you can consistently rise higher in search rankings for a wider variety of searches. The result? More people will find your products or services over time!

9. You’ll build credibility and trustworthiness as a business

While you work hard to build and maintain your reputation in the “real world,” your web designer can help you build credibility online. When you have a top-ranking site with helpful, accurate information, you can grow your reputation as a business. A poorly-designed, infrequently-updated website can unfortunately do the opposite.

10. Your website will have a consistent brand identity

A plain website won’t communicate anything about your brand and it won’t appeal as strongly to customers. Good web designers know how to create a website that communicates your brand identity in a consistent, cohesive way. They do this by using the colors, fonts, and graphics that that best represent your business in a visually-appealing way. When paired with your other marketing materials, the result is a brand that is instantly recognizable at a glance.

11. It’ll be easier to expand in the future

Professional website design provides a good foundation. If you decide to add more features and functionalities in the future, it’ll be easy to do so! For example, you may want to add a shop so people can buy products from your website. Or you may want to start a blog to share your expertise. No matter your future plans, you can rest assured that your website will support them.

12. You’ll save money in the long run

Poorly-designed websites can be a huge hassle to update or add to. They can also suffer from security issues, downtime and other major problems. While the upfront cost might be higher, you can save money in the long run by having a well-built website from the start. This means less wasted time and more money in your business’s bank account.

13. With more customers and stronger brand identity, your business can grow!

Like it or not, websites are a huge part of a company’s reputation these days. Websites are also one of the best ways for new customers or clients to find you. When you add it all up, professional web design is a great way to boost revenue and grow your business!

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